Higher engagement, better source, a more powerful impact and a fraction of the overall cost of Macro. However, from looking at the data there is a clear winner in Micro Influencers. It is easy to make a case for both as we have so many successful campaigns out there. So this data only looks at a sample and while not being an accurate guide (it only looks at 3 -7 million and 50 – 500000 followers) it gives a good overview of the difference in pricing and how to get the most value from your influencer marketing campaign. Micro Influencers, with 50,000 to 500,000 followers charge on average: $75,000 for an Instagram or Snapchat post.Influencers with 3 – 7 million followers (Macro) can charge: To help, I have included potential costs of working with influencers published in the New York Times. For larger brands, however, you need to carefully weigh up the pros and cons of each. ![]() The cost of macro vs micro influencers for start-ups and SME’s are straight forward, Macro is too expensive. High cost needs a high ROI, data powered marketing must work in this way. I have purposely left this as the last factor for discussion as it is very often the make or break of a marketing campaign. While the macro may cause a momentary spike in bookings, the micro influencers are a long term, targeted solution to increase your hotels standing. The difference here is the micro influencer’s content will last a lot longer, reach and influence more relevant people. They may also charge fees so let’s say it costs the same as the above (300k) in total.
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